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5 Insanely Clever Marketing Campaigns That Went Viral
The other day, my coworker cracked up while reading an email from Frontier Airlines. I turned around, looked at his screen, and I, too, couldn’t help but laugh at the sheer creative genius. The email...
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How Mobile Usage Varies Across Generations
We all know that mobile usage differs substantially from generation to generation. My mother definitely does not use her phone the same way that I do – although, she just learned about emojis and I...
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6 Productivity Tools (Plus 4 Bonus Tricks) for Sales Teams
Not enough time or too much time. That’s what it’s all about these days. Time is a commodity and saving a few minutes here or there can be a life changer – especially for sales organizations that are...
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Marketing to Seniors: How and Why You Should Market to the Golden Agers
Move over millennials, there’s a new demographic in town. When we think of typical marketing groups, the most talked about and researched are millennials. Almost every marketing article or research...
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Concierge Service: How A WalmartLabs Hackathon Creates SMS Innovation
Today, my attention was piqued when I read how a WalmartLabs hackathon created an SMS concierge service. The service, ultimately, will add to the in-store shopping experience. From a tech perspective,...
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SMS Marketing Success – Is It Possible?
We’ve all been there. We hear something that sounds somewhat believable and without thinking or researching further, we take that little story as fact. The problem with this? What we hear, read, or...
View ArticleSMS and Coupons, a Powerful Combination for Retail, CPG & QSR
By 2020, 70% of the world population will possess a smartphone, making mobile a necessity for marketers to reach and engage people on the people’s terms. Now and into the discernable future, direct...
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SMS Marketing Vs. Email Marketing for Your Loyalty Programs
*Disclaimer: Updated February 2016 to reflect more current statistics. Originally posted in July 2013. A National Restaurant Association study of tabletop marketing recently found that promoting...
View ArticleStory telling vs conversation — Text messaging is the perfect medium for both
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”, a quote from Scott Cook, co-founder of Intuit. The most successful and renowned brands are those that...
View ArticleMobile Marketing for Restaurants 101
This whitepaper couldn’t be more timely. “Digital” everything permeates our daily discussion. The smartphone has quickly become a ubiquitous part of American life. “Mass” media has become fragmented...
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